What is Content Marketing Beginners Guide
What is content marketing?
Content marketing is a process of creating and distributing relevant and valuable content to attract and engage a clearly defined target audience with the objective of getting customers through building a relationship.
Basically, in a nut shell, you are sharing your knowledge about your passion. Like this blog you want to fill a need for a person who is looking for answers to there need,want or problem.
Here are some ways many people do this.
- Write reviews about products. Then find a way to make commissions on sales of those products.
- Give free lessons online. Then upgrade to a paid version.
- Have a fan site. Sell products related to what ever your a fan of.
- Write about their expertise in anything. Sell lessons or products related to your expertise.
The key here is to help the reader through your content. If you do this correctly then they come back because its of value to them. Then that relationship builds trust where they will get on a mailing list or buy your product. It is a way to ease into a relationship where the prospect becomes more than a buyer and you become more than a seller.
Have a Mentor Mentality
Become a teacher, an information source, and real. The whole key is to provide value before anything.
Like take this post there are related ads and sales cues everywhere. I am not telling you in this post buy this now!
It is pushy and comes off sounding like a used car salesman.
Build rapport and you really do not have to ask for a sale. They will come to you.
Imagine writing reviews for 1000 different products and making on sale a day on 200 of them while you sleep. That is the power of content marketing.
Here is a video that can help you on your journey and help you with your business by giving you 30 free lessons .